Difference between revisions of "Ivy Hill Packaging"
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Revision as of 14:34, 31 May 2010
Ivy Hill Packaging designs and manufactures packages for CDs, DVDs, and other media. The company was heavily involved in the controversy over paper-based CD packaging.
Ivy Hill was a major manufacturer of LP jackets and CD longboxes when Time Warner bought the company in 1988. This gave Time Warner a financial stake in the manufacture of paperboard media packaging just as LP sales were collapsing and opposition to the CD longbox began to gather strength.
As it became clear that the record business was ready to abandon the cardboard-hungry longbox, Ivy Hill designed a number of CD packages to replace the plastic jewel case:
Given Ivy Hill/Warner's heavy investment in paperboard processing, it surprised nobody that most of these packages used as much cardboard as humanly possible. None were widely adopted, and the plastic jewel case remains the standard CD package.
Warner sold Ivy Hill to Canadian media manufacturer Cinram in 2003.